IDEA. Identify the customers' needs, assess the potential market, and generate the product or service offering concept.
CONCEPT. Refine the idea, outline the business model, identify substitute offerings and assess competing companies.
RESEARCH. Validate the concept, confirm customer requirements, map access channels and determine ability to pay, benchmark competition.
PLANNING. Develop a comprehensive strategy, organisation, marketing and production model complete with financial forecasts and risk assessment.
PACKAGING. Compile presentation material and supporting information for potential investors, alliance partners and employees.
FINANCING. Identify and engage high wealth individuals, venture capitalists, instructional investors and merchant bankers to source funding.
MOBILIZING. Plan, source and organise staff, facilities, equipment, infrastructure and licences and prepare for the launch of the business.
PILOT. Undertake a limited trial to test the marketing, operation and support for the product and viability of the business model.
LAUNCH. Promote the business, win customers, deliver the product and commence trading.
ESTABLISH. Refocus the marketing, refine the product offerings, formalize the business operations, and stabilise cash-flow.
EVALUATE. Undertake customer surveys, conduct product reviews, reassess production technology, re-evaluate the competition and reassess targets.
OPTIMISE. Enhance customer service, improve products, raise productivity, and invigorate financial management.
ALALYSE. Re-evaluate customers, markets and products, identify potential new earning streams, and opportunities to grow the business.
IMPROVE. Devise strategies and plans to expand the business, increase margins, and create shareholder value.
EXPAND. Implement initiatives and manage programmes to grow a successful business!
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